You should have a variety of mailing that goes out each week or each month. Those mailings will align with key milestones of students (testing, enrollment expiration, holidays, birthdays, family events) and important events during the year (end of school, beginning of school, summer vacation, holidays, etc.). Decide what you will send mail for and put down on paper the schedule you want to keep. Put that schedule on the office calendar so that any of the office staff can take up those tasks at the appropriate time. The key is to remain disciplined to send those mailings out on time.
Successful Moo Duk Kwan Studio Ownership
4.6 Structure and Rhythm of Mailing