4.3.2.1 Entrance & Waiting Room

Successful Moo Duk Kwan Studio Ownership

4.3.2.1 Entrance & Waiting Room

There should be a front desk set up near the entrance where your office personnel can support office operations and answer questions of potential students and active students. The picture below shows one way to set up the front desk area:

As can be seen in the photo, there are a few key elements that should be considered for your studio:

* Announcements board

* Schedule prominently displayed on the wall

* Schedule hand-outs on the desk

* Merchandising

* Hand sanitizer

* Vending (refrigerator with drinks for a dollar, etc.)

* Seasonal decorations

* Studio/instructor certifications

* Program options prominently displayed (Shown below)

The waiting room area should be comfortable for the parents and family members. If possible it’s valuable to have a wall separating the waiting area and the training area, with windows for viewing. That eliminates noises and distractions for the students training. If there is room and you have the resources available, having a tiered seating area is an efficient option. The picture below shows one example:

Television screens in the waiting area could be used to show advertising, photos of students, demonstration videos, etc. A loop of videos/pictures/ads is a good way to attracting attention to the latest information and can open up students to enroll in more programs.

For safety and insurance purposes it’s important to put up appropriate signage on what activities are off-limits, especially if kids will be in the waiting area (as shown in the picture below).

Another component of the waiting area is a reiteration of the philosophy of the art. Make use of space by posting key concepts, calls to actions, etc. that are based in the art. You can educate while people watch/wait. A few examples are shown below:

There should be a front desk set up near the entrance where your office personnel can support office operations and answer questions of potential students and active students. The picture below shows one way to set up the front desk area:

As can be seen in the photo, there are a few key elements that should be considered for your studio:

* Announcements board

* Schedule prominently displayed on the wall

* Schedule hand-outs on the desk

* Merchandising

* Hand sanitizer

* Vending (refrigerator with drinks for a dollar, etc.)

* Seasonal decorations

* Studio/instructor certifications

* Program options prominently displayed (Shown below)

The waiting room area should be comfortable for the parents and family members. If possible it’s valuable to have a wall separating the waiting area and the training area, with windows for viewing. That eliminates noises and distractions for the students training. If there is room and you have the resources available, having a tiered seating area is an efficient option. The picture below shows one example:

Television screens in the waiting area could be used to show advertising, photos of students, demonstration videos, etc. A loop of videos/pictures/ads is a good way to attracting attention to the latest information and can open up students to enroll in more programs.

For safety and insurance purposes it’s important to put up appropriate signage on what activities are off-limits, especially if kids will be in the waiting area (as shown in the picture below).

Another component of the waiting area is a reiteration of the philosophy of the art. Make use of space by posting key concepts, calls to actions, etc. that are based in the art. You can educate while people watch/wait. A few examples are shown below:

Another idea that promotes a connection with students is to post the pictures or names of Ko Dan Ja students/instructors, Dan students/instructors, or also Gup members. This “Wall of Dans”, etc.

promotes an inspiration for Gup members and rewards with recognition students who have accomplished recent milestones. You can also look to a student of the month award, or similar to recognize accomplishments. Overall there should be recognition, awards, and internal advertising in the common areas of the studio. One example can be seen below.

Your merchandising area should be organized and offer options to appeal to the different tastes of the students.

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