Your studio should have clean and professional signage that can be clearly seen as potential students walk up. If you are off from a street or can’t be seen as well for foot traffic you may look into extended advertising on the street leading to your studio location. If your studio has prominent windows on the exterior, you should clean them on a daily basis (if possible) to maintain a professional look and feel to the building. Pay close attention to any trash that may be near the entrance to the studio. Clutter and trash make a poor impression to clientele.
In general, you or the office personnel should view and inspect the outside of the studio on a daily basis to address cleanliness, repairs, and professionalism.