2.4.1 Search Engine Optimization

Successful Moo Duk Kwan Studio Ownership

2.4.1 Search Engine Optimization

A critical component of your web site marketing is Search Engine Optimization (SEO). SEO puts your website in the position to come up at the top (or near the top) of the list returned from searches on popular search engines (Google, Bing, Dogpile, Yahoo, Yippy, etc.). Your potential students will more than likely start their search online, looking for anything from:

* Local martial arts

* Good karate studios

* Kids defense programs

* Kids karate programs

* Kids karate classes

* Anti bully programs

* Self defense

* Etc.

You will need the right services and tools to get your studio and your name in the mix for the results of the online searches. Even the name of your business will have an impact on search results. Market research shows that naming your studio with an easy-to-understood reference will help draw students to your business. For instance,

“Springfield Martial Arts – A Certified Moo Duk Kwan Studio” will be more frequently found for people searching for general martial arts. Another option which can be found easier in searches might be: “Springfield Soo Bahk Do – Traditional Martial Arts”. Within the body of the site you would add “A Certified Moo Duk Kwan Studio” as a sub-header. There are a large number of options for the content you include in your site. It’s important that generic terms are there, such a “martial arts”, as well it’s vital to have reference of Moo Duk Kwan to maintain our identity.

Otherwise you are dependent on one-on-one interactions in person to hopefully attract new students. Imagine the pool of potential students as fish in a stream. You and all your competition are fishermen with hooks in the stream, hoping to get a bite. If you’re upstream with 10x the number of hooks in the water with the right bait than the competition you stand a better chance of getting a bite than standing far downstream with only a hook and no bait. Being downstream means you have to compensate for a lower population of fish.

There are a few key concepts of SEO that you should investigate and seriously consider taking action on:

1. Establish at least one website and social media presence that you will commit to updating occasionally. o www.soobahkdo.biz and www.sbdmdk.com (SMS platform) o http://www.top10bestwebsitebuilders.com/ o http://www.ebizmba.com/articles/social-networking-websites o http://www.prelovac.com/vladimir/top-list-of-social-media-sites/ § http://traffikd.com/social-media-websites/ (400 social media sites cataloged)

2. Establish multiple listings that will help you be found online. Many such listings are free, they just have to be claimed or updated. Refer to a few options below: o http://blog.hubspot.com/blog/tabid/6307/bid/10322/The-Ultimate-List-50-Local-Business-Directories.aspx o http://www.freshbooks.com/blog/2014/01/09/how-to-dramatically-increase-your-online-visibility-with-directory-listings/ o http://www.yext.com/pl/directory-listings-2/index.html (this service manages a multitude of listings from one interface) o http://www.quicksprout.com/blog/

3. Employ some SEO best practices on the content of their websites and social media presences.

o In the site's content use keywords and localized references that prospective students are likely to be searching for. This is as much about “thinking” and writing skills.

o For example, consider these two short posts about a studio event as they might appear on the studio's website or social media page.

§ Free self-esteem enhancement program and anti-bullying classes are being provided by Springfield’s Soo Bahk Do for kids age 8 to 10. Call (xxx) xxx-xxxx to sign-up or for more info.

§ Johnson’s Moo Duk Kwan Karate of Springfield, Texas is hosting a martial arts self-esteem enhancement program and anti-bullying classes as a free community service for children ages 8 to 10. This public service initiative is co-sponsored by the non-profit United States Soo Bahk Do Moo Duk Kwan Federation®. Enrollment is limited and pre-registration is required. The first of six classes will be held on March 10 at 2:00 PM at the Rusk Country Events Hall. To sign-up and reserve a spot or get more info, call (xxx) xxx-xxxx or stop by 123 Main Street, Springfield, Texas 1:00 PM to 8:00 PM M-F.

§ Moo Duk Kwan provides the character development and confidence that parents and kids are looking for

4. Potentially look into an SEO service to update/manage the content and hidden keywords to help improve your website’s relevancy in the market.

There are a long list of references and online assets you can use to better educate yourself on how to leverage SEO to attract new students. As you structure the content in your site, be sure to include the focus on the Moo Duk Kwan, its uniqueness and significance in the martial arts community. The history of misuse of the term Moo Duk Kwan by other organizations devalues it for our art. We win the struggle in the internet with our continued focus on claiming Moo Duk Kwan as our own.

General Info * http://soobahkdo.editme.com/Marketing-Channels * http://soobahkdo.editme.com/Online-Visibility * http://soobahkdo.editme.com/Keywords * http://soobahkdo.editme.com/Creating-Keyword-Relevancy * http://soobahkdo.editme.com/Search-Engines http://soobahkdo.editme.com/Search-Engine-Directories

SEO How To Guides http://static.googleusercontent.com/media/www.google.com/en/us/webmasters/docs/search-engine-optimization-starter-guide.pdf (SEO Starter Guide by Google) http://moz.com/beginners-guide-to-seo http://www.wikihow.com/Optimize-Your-Website-for-Search-Engine-Use https://www.rankingcoach.com/en-us http://searchengineland.com/library/how-to/how-to-seo

SEO Online course example http://www.lynda.com/Analytics-tutorials/SEO-Fundamentals/187858-2.html?utm_source=googleu0026amp;utm_medium=cpcu0026amp;utm_campaign=Search-Web-SEO%2BFundamentalsu0026amp;utm_content=60066962946u0026amp;utm_term=how-to%20seou0026amp;gclid=CjwKEAiAoJmlBRCxjKeizPHVs1ESJAC6cxjU1G_94RDhlixu42aEmJL8fwuhNTNDWK9komQkNTgAdxoCc43w_wcB

In summary you cannot expect to attract the students needed in today’s market to grow your studio by word of mouth and print ads alone. Your web presence is critical and SEO is the tool necessary to position yourself best in the market to attract new students. You don’t need to understand all the technical details of web development to be successful with your website, but you do need to understand that the content you load will have an impact on making yourself more findable on the internet.

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