2.15 Maintaining a Professional Image

Successful Moo Duk Kwan Studio Ownership

2.15 Maintaining a Professional Image

It is important to remember, in this economy consumers are more discerning. This means we are constantly being critically assessed and analyzed not only as a Soo Bahk Do® instructor but as a business owner.

Most people form opinions of others in the first four minutes of meeting and 80% of that is based on non-verbal impressions. We must always be thinking about what our appearance says about us. As well, what does the appearance of the Moo Duk Kwan® Do Jang says about you as a business owner. Your uniform should always be clean and pressed. When not in your Do Bok, dress like a professional. Your appearance matters!

Your calm demeanor, professional speaking abilities, and confidence comes across in person and on the phone. Practice your elevator pitches and descriptions of your programs, the value of the art, and our uniqueness.

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