2.1.3 Propose Options

Successful Moo Duk Kwan Studio Ownership

2.1.3 Propose Options

Buyers of any services like options and will buy when there is perceived value for the money being invested. This phase focuses on communicating the potential programs which fit the student’s needs at the right price point. The way we talk about program options needs to focus on value, benefits, and price. In a competitive marketplace we need to clearly communicate our differentiators and the value of the art for the money. You should be confident in the premium services you deliver and the fair market value of those services.

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