Successful Moo Duk Kwan Studio Ownership

1 - Executive Summary
7 Topics
1 Executive Summary
1.2 Human Relations
1.3 Moo Do Organization
1.4 Administration of the Organization
1.5 Members Organization
1.6 Financial Stability
1.7 Acknowledgements
2 - Human Relations
30 Topics
2.1 The Moo Do Business Lifecycle
2.1.2 Engage & Connect
2.1.3 Propose Options
2.1.4 Secure the Student
2.1.5 Teach
2.1.6 Five Moo Do Values
2.10 Enrolling New Students
2.11 Upgrading Program Enrollment
2.12 Structure of the Introductory Lesson
2.13 Maintaining A Connection With Students
2.14 How to Become a Master of Signing up New Students
2.15 Maintaining a Professional Image
2.2 How to Know Who Your Potential Students Are
2.3 Marketing & Recruiting of New Members
2.4 Social Media Marketing
2.4.1 Search Engine Optimization
2.5 How to Manage Phone Calls
2.5.1 Information Call
2.5.2 Working with Lack of Commitment
2.5.3 Handling Price Questions
1 of 2
3 - Moo Do Organization
5 Topics
3.1 How to be a Professional
3.2 How to “Be the Best”
3.3 Structuring a Class Schedule
3.4 Dynamics of Running Class
3.5 Reading List for Successful Studio Owners
4 - Administration of the Organization
14 Topics
4.1 The Path to a Full-time Studio
4.2 How to Choose a Location
4.3 How to Setup Your Studio
4.3.1 The Exterior
4.3.2 The Interior
4.3.2.1 Entrance & Waiting Room
4.3.2.2 Changing Rooms & Bathrooms
4.3.2.3 Training Area
4.3.3 Equipment
4.4 Defining Your Program Options
4.5 Managing Studio Records
4.6 Structure and Rhythm of Mailing
4.7 Testing Processes
4.8 Proper use of the Trademark
5 - Members Organization
3 Topics
5.1 10 Key Principles of Student Relations
5.2 How to Win and Keep Students
5.3 Sharing the Art in the Community
6 - Financial Stability
15 Topics
6.1 Business Entity Formation & Structures
6.1.1 Sole Proprietorship
6.1.2 Limited Liability Company (“LLC”)
6.1.3 Partnership
6.1.4 Corporation
6.2 How to Set Prices
6.2.1 Pricing Belief System
6.2.2 Doing the Math
6.3 When to Offer Discounts
6.4 How to Train and Pay your Staff
6.5 How to Increase Your Value as a Business
6.6 Managing the P&L
6.7 Choosing the Right Insurance
6.8 Taxes
6.9 Planning for Retirement
7 - Appendix
2 Topics
7.1 Checklist for Opening a Studio
7.2 Testing Checklist
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1 – Executive Summary

Successful Moo Duk Kwan Studio Ownership

1 – Executive Summary

Executive Summary


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